Reinvention is the New Competitive Advantage
The most important habit any professional or business can build starting now is reinvention. That means regularly examining what you do, what AI now does better, and what…
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Discover fresh perspectives and inspiring stories, dive into our latest blogs and insights.
AI put us in sixth gear. March says drop to third.
March 2026 was quite a month with AI news. I’m not surprised! Anthropic leaked Claude Code's source code through a misconfigured debug file. Copilot injected ads into 1.5…
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The New Bicycle for the Mind
Everyone is afraid AI will make us lazy. It's doing the opposite to me. For the past year, my brain has felt sore. Not from stress but from…
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Permission to Criticize
I’ve spent a decent portion of my earlier life holding my breath underwater. As a freediver, you learn quickly that the hardest part isn't the painful pressure at…
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The Real Answer to Why Google Looked Late to LLMs. Until Gemini 3
In my last post, I ended with a cliffhanger: I’m not switching our agency to Google just yet, but I am expanding my testing to see if Gemini…
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An Honest Account of How We Navigated AI Over the Last Three Years
Disclaimer: This post contains strong opinions about a few AI products that might be dear to you. I promise they’re based on real experiments and documented outcomes. If…
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The Untapped Mindset Required to Make the Most of AI
I’ve been trying to pin down why GenAI feels different from most technology projects. Its apparent erratic behavior and unpredictable nature have pushed many enthusiastic new users into…
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Your Next AI Upgrade Isn’t a Model, It’s Your Workflow
Executives hear this all the time: “Your data needs to be clean before you can take advantage of AI.” It’s become the “eat your vegetables” of AI advice:…
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The Art of Averaging: How AI Perfects Everything Until Nothing Feels Special
Every business leader wants consistency at scale. AI delivers that, but at a hefty cost: it can erase what makes your brand irreplaceable. AI’s brilliance isn’t imagination, it’s…
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When only the AI can find the problem, but only a human can solve it
What happens when a totally AI-powered project leads you straight back to a solution only a human can solve? That’s exactly what happened when we tried to implement…
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How we made AI work: Real proof, real efficiency
Like many others, our AI journey started by chasing the tools. A slick demo would drop, we’d try it, a few people got excited, and then reality set…
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Why I Write About AI: From 400 Feet Deep to the Boardroom
Have you grown unbearably tired of hyped-up AI headlines and vague promises? I know I have. This is for decision makers who need results now—knowing what changed, why…
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