Permission to Criticize
I’ve spent a decent portion of my earlier life holding my breath underwater. As a freediver, you learn quickly that the hardest part isn't the painful pressure at…
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Discover fresh perspectives and inspiring stories, dive into our latest blogs and insights.
The Real Answer to Why Google Looked Late to LLMs. Until Gemini 3
In my last post, I ended with a cliffhanger: I’m not switching our agency to Google just yet, but I am expanding my testing to see if Gemini…
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An Honest Account of How We Navigated AI Over the Last Three Years
Disclaimer: This post contains strong opinions about a few AI products that might be dear to you. I promise they’re based on real experiments and documented outcomes. If…
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The Untapped Mindset Required to Make the Most of AI
I’ve been trying to pin down why GenAI feels different from most technology projects. Its apparent erratic behavior and unpredictable nature have pushed many enthusiastic new users into…
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Your Next AI Upgrade Isn’t a Model, It’s Your Workflow
Executives hear this all the time: “Your data needs to be clean before you can take advantage of AI.” It’s become the “eat your vegetables” of AI advice:…
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The Art of Averaging: How AI Perfects Everything Until Nothing Feels Special
Every business leader wants consistency at scale. AI delivers that, but at a hefty cost: it can erase what makes your brand irreplaceable. AI’s brilliance isn’t imagination, it’s…
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When only the AI can find the problem, but only a human can solve it
What happens when a totally AI-powered project leads you straight back to a solution only a human can solve? That’s exactly what happened when we tried to implement…
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How we made AI work: Real proof, real efficiency
Like many others, our AI journey started by chasing the tools. A slick demo would drop, we’d try it, a few people got excited, and then reality set…
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Why I Write About AI: From 400 Feet Deep to the Boardroom
Have you grown unbearably tired of hyped-up AI headlines and vague promises? I know I have. This is for decision makers who need results now—knowing what changed, why…
Read →Why 50% of Entry-Level Roles Are at Risk and What Leaders Must Do Now
The Risk The headlines are no longer hypothetical. AI is projected to replace up to half of entry-level white-collar jobs in the next one to five years. Anthropic…
Read →When AI Starts to Feel Human: What This Means
AI isn’t just a tool anymore—it’s starting to feel human to its users. Mounting evidence shows people are treating AI like a companion: confiding in it, thanking it,…
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