I’ve always been drawn to places where discomfort lives. It’s become my compass—the signal that I’m standing at the edge of growth, about to push boundaries and take things to the next level.
As a child, as I grew up in Turkiye that meant the ocean. Freediving—holding a single breath and descending into depths no human has been to—became my obsession. With no real infrastructure or coaching available, I relied on discipline, math-like problem solving, and sought out the best trainer in the world. I went on to set eight world records down to 400 feet, becoming the first female world champion in Turkiye and the fourth in the sport worldwide.
The sport gave me global headlines—televised dives, a wax figure at Madame Tussauds, and appearances in even Oxford published schoolbooks. But the true gift was learning how to solve impossible problems calmly, under extreme pressure. That lesson shaped everything that came next.
When it was time to choose my career, I turned to Mathematics. I believed then—as I do now—that the essence of problem solving is mathematical thinking. Among millions of applicants, I was one of the rare few with a perfect math score, earning a place at Middle East Technical University—renowned worldwide for producing highly sought-after hires in the U.S. That foundation continues to shape how I approach every challenge. Later, when I moved to the U.S., I started work as a programmer and quickly became the go‑to person for problems without off‑the‑shelf solutions. That path led me to create the innovations department at RAB2B, a B2B marketing agency, where I now serve as Head of AI, helping teams cut through hype and design practical systems that actually work.
What ties these chapters together is a drive to transform the unsolvable into systems that work—a drive that carried me to 400 feet below the ocean and today helps me lead teams through AI transformation.
This blog is where I share what I’ve learned—from the depths of the ocean to the frontier of AI. If you’re curious about how to turn uncertainty into meaningful progress, I think you’ll feel at home here.
